“Winners of Dakar 2009. The toughest race on Earth.”
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Gordon Ray
Creative Group Head / Art Director: Gareth McPehrson
Associate Creative Director / Copywriter: Jacques Massardo
Art Director: Matthew Pullen
Copywriter: Craig Ross
Illustrator: Amicollective
The idea behind this concept was to make a packaging where the name of the product will be written by the product itself instead of using any kind of printing techniques. Considering the future of technology and the endless possibilities to shape your product, it's definitely a subject that deserves attention.